:root{--paper:#f3f1e9;--ink:#24251f;--gold:#b79549;--line:#d0cec3}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.65 Arial,Helvetica,sans-serif}a{color:inherit;text-underline-offset:5px}button{font:inherit;cursor:pointer}a:focus-visible,button:focus-visible,summary:focus-visible,video:focus-visible{outline:3px solid #94701e;outline-offset:6px}.skip{position:absolute;top:-100px}.skip:focus{top:10px;left:10px;background:var(--paper);padding:15px;z-index:50}header{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:20px 4vw;border-bottom:1px solid var(--line);position:sticky;top:0;z-index:10;background:var(--paper)}.brand{font-size:15px;letter-spacing:-.5px;font-weight:800;text-decoration:none}.brand span{color:var(--gold)}nav{display:flex;gap:26px;font-size:11px;text-transform:uppercase;letter-spacing:1px}nav 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1fr;gap:26px;margin-top:45px}.process-row{display:grid;grid-template-columns:1fr 1fr;gap:8vw;align-items:center;margin-top:65px}.process-row>div p:last-child{max-width:370px;font-size:15px;color:#d2d0c7}.motion-row{display:grid;grid-template-columns:1fr 1fr;gap:8vw;align-items:center;margin-top:75px}.motion-row p{font-size:15px;max-width:360px}.motion-row .eyebrow{font-size:10px}.motion-row .small{font-size:11px;color:#6a685c}video{display:block;width:100%;aspect-ratio:3062 / 2304;object-fit:contain;background:#21221e}details{margin-top:50px;border-top:1px solid var(--line);padding-top:22px}summary{cursor:pointer;display:flex;justify-content:space-between;gap:20px;font-size:14px;list-style:none}summary::-webkit-details-marker{display:none}details[open] summary span{transform:rotate(45deg)}.feed-overview{max-width:680px;margin:35px auto 0}.closing{background:#e9e4d7}.closing>p{max-width:750px}.credits{border-top:1px solid #c7bfad;margin-top:40px;padding-top:20px;font-size:12px}.credits 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@media(min-width:1681px){.intro,.section,.dark-section,.next{padding-left:100px;padding-right:100px}}
@media(max-width:750px){header{padding:16px 5vw}nav{display:none}.brand{font-size:12px}.back{font-size:10px}.intro{padding:27px 6vw 30px}.topline{font-size:8px;letter-spacing:1px;gap:15px}.topline span:last-child{white-space:nowrap}.hero-grid{grid-template-columns:1fr;gap:25px}.project-name{font-size:11px;margin-bottom:20px}h1{font-size:16vw;margin-bottom:22px}.intro-copy{font-size:17px;margin-bottom:0}.down{margin-top:12px;font-size:26px}.hero-photo img{height:auto;max-height:none}.index{justify-content:flex-start;gap:13px 22px;font-size:10px}.section,.dark-section{padding:55px 6vw}.split,.section-top{grid-template-columns:1fr;gap:20px}.split>.eyebrow{margin-bottom:0}.section-top>p{max-width:none}.lead{font-size:19px}.metadata{gap:20px}.metadata span{font-size:12px}.brief-grid{grid-template-columns:1fr;gap:30px}.brief-grid figure{max-width:420px;margin:auto}.social-grid{grid-template-columns:1fr;gap:22px}.food-pair{grid-template-columns:1fr;gap:30px}.process-row,.motion-row{grid-template-columns:1fr;gap:30px;margin-top:45px}.process-row>div{order:-1}.process-row>div p:last-child{max-width:none}.section-top{margin-bottom:30px}.motion-row p{max-width:none}.next{padding:45px 6vw}.next>a{font-size:10vw}.next>a span{float:none;display:block;margin-top:15px}footer{flex-wrap:wrap;gap:14px}footer p{order:3;width:100%}dialog{padding:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

:root{--gold:#176b52}h1 em{color:#176b52}.intro h1{font-size:clamp(65px,9.8vw,155px)}.dek{display:flex;justify-content:space-between;align-items:center;margin-bottom:36px}.intro>.project-name{margin-top:40px}.intro>.zoom{margin-top:30px}.intro>figure{margin-top:36px}.campaign-pair{display:grid;grid-template-columns:1.6fr 1fr;gap:28px;align-items:center}.support{display:grid;grid-template-columns:1.3fr 1fr;gap:6vw;align-items:center;margin-top:70px}.social-identity{display:grid;grid-template-columns:1.6fr 1fr;gap:6vw;align-items:center;padding:45px;background:#e5e9df}.motion-piece{margin-bottom:45px}video{aspect-ratio:auto;max-height:720px;background:#141e18}.dark-section{background:#112343}.dark-section .eyebrow{color:#bacce9}.next{background:#c7d9cb}.closing{background:#e5e9df}.zoom img{object-fit:contain}a:focus-visible,button:focus-visible,video:focus-visible{outline-color:#237c60}@media(max-width:750px){.campaign-pair,.support,.social-identity{grid-template-columns:1fr}.social-identity{padding:25px}.support{gap:30px;margin-top:45px}.dek{gap:20px}.intro h1{font-size:16vw}}

.campaign-film{margin-top:64px;padding-top:40px;border-top:1px solid #56637a}.campaign-film>p{max-width:660px}.campaign-film .film-credit{font-size:13px;margin:26px 0}.campaign-film>a{display:inline-block;font-size:15px}.campaign-film .film-note{font-size:11px;color:#c5c2b6;margin-top:12px}

.campaign-explorations{margin:56px 0 64px;padding-top:40px;border-top:1px solid #56637a}.campaign-explorations .section-top h3{margin:0}.campaign-explorations figcaption{max-width:760px}.developed-direction{margin-bottom:24px}@media(max-width:750px){.campaign-explorations{margin:36px 0 45px;padding-top:30px}}

.social-process{border-top:1px solid var(--line);padding-top:40px;margin:50px 0 60px}.social-process h3{margin-bottom:0}.social-study-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:30px 24px;max-width:880px;margin:40px auto}.social-study-grid .zoom{height:140px;background:#e5e9df;display:flex;align-items:center;justify-content:center;padding:20px}.social-study-grid img{width:auto;height:auto;max-width:100%;max-height:100px}.social-study-grid .zoom:after{height:22px;width:22px;line-height:22px;font-size:14px;right:6px;bottom:6px}.social-study-grid figcaption{font-size:11px}dialog img.social-study-detail{width:auto;max-width:100%;max-height:70vh;margin:30px auto;min-width:240px}.social-study-grid img{image-rendering:auto}@media(max-width:750px){.social-study-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:25px 16px}.social-study-grid .zoom{height:130px;padding:15px}.social-process{margin:35px 0 45px;padding-top:30px}}

.social-application{display:grid;grid-template-columns:.7fr 1.3fr;gap:60px;align-items:center}.social-application>div{max-width:330px}.social-application figure{min-width:0}.social-application p:not(.eyebrow){font-size:14px;line-height:1.65}@media(max-width:750px){.social-application{grid-template-columns:1fr;gap:30px}.social-application>div{max-width:none}}

.edc-campaign{border-top:1px solid var(--line);padding-top:42px;margin-top:50px}.campaign-assets{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start}.edc-campaign h3{margin-bottom:0}.retail-pair{margin-top:76px;padding-top:42px;border-top:1px solid var(--line)}.retail-pair h3{font-size:clamp(28px,3.1vw,45px);margin-bottom:30px}.animation-caption{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:10px}.animation-caption span{margin:0}.motion-toggle{border:1px solid #176b52;background:transparent;color:var(--ink);border-radius:30px;padding:7px 14px;font-size:11px;white-space:nowrap}.motion-toggle:hover{background:#dce7dd}.sales-section{background:#e5e9df}.nashville-layout{display:grid;grid-template-columns:1.4fr 1fr;gap:38px;align-items:center}.nashville-detail .reference-note{margin-top:22px}.index{justify-content:flex-start;gap:16px 28px}.edc-motion img{width:100%;height:auto}@media(max-width:750px){.campaign-assets,.nashville-layout{grid-template-columns:1fr;gap:38px}.retail-pair{margin-top:45px;padding-top:30px}.edc-campaign{margin-top:35px;padding-top:30px}.animation-caption{align-items:flex-start}.nashville-layout{gap:40px}}

/* Main stories and compact supporting selection. */
.process-disclosure{margin:48px 0 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:0}
.process-disclosure summary{padding:22px 0;align-items:center;font-size:14px}
.process-disclosure summary>span{display:grid;place-items:center;flex:0 0 30px;height:30px;border:1px solid currentColor;border-radius:50%;font-size:22px;line-height:1}
.process-disclosure .disclosure-content{padding:22px 0 36px}
.process-disclosure .section-top{margin-bottom:28px}
.process-disclosure h3{font-size:clamp(27px,3vw,40px);margin:0}
.dark-section .process-disclosure{border-color:#56637a}
.social-study-grid{margin-bottom:0}
.edc-story{background:#e5e9df}
.supporting-section{padding-top:70px;padding-bottom:70px}
.supporting-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px 32px;align-items:start}
.supporting-card{min-width:0;scroll-margin-top:90px}
.supporting-card h3{font-size:26px;letter-spacing:-.035em;margin:0 0 10px}
.supporting-card>p{font-size:13px;line-height:1.6;max-width:460px;min-height:42px;margin:0 0 22px}
.supporting-card .zoom{background:#e5e9df;aspect-ratio:4/3;display:flex;align-items:center;justify-content:center;padding:16px}
.supporting-card .zoom img{width:100%;height:100%;object-fit:contain}
.compact-motion{padding-top:65px;padding-bottom:65px}
.seasonal-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:25px;align-items:start}
.seasonal-grid .motion-piece{margin:0}
.seasonal-grid video{max-height:none}
.closing{padding-top:60px;padding-bottom:60px}
@media(max-width:750px){.supporting-grid{grid-template-columns:1fr;gap:38px}.supporting-card>p{min-height:0}.supporting-card .zoom{padding:12px}.seasonal-grid{grid-template-columns:1fr;gap:30px}.process-disclosure{margin-top:34px}.process-disclosure summary{gap:18px}.supporting-section,.compact-motion,.closing{padding-top:50px;padding-bottom:50px}}

.case-study-card{grid-column:1/-1;display:grid;grid-template-columns:.7fr 1.3fr;gap:38px;align-items:center;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:32px 0}.case-study-card p{font-size:13px;line-height:1.65;margin:12px 0 18px}.case-study-card .case-study-credit{font-size:11px;color:#66665c}.case-study-card .published-example{font-size:12px}.case-study-card .zoom{aspect-ratio:auto;padding:0;background:transparent}.case-study-card .zoom img{height:auto}.case-study-card figcaption{margin-top:12px}@media(max-width:750px){.case-study-card{grid-template-columns:1fr;gap:22px;padding:28px 0}}

/* Holiday motion opens the selection; remaining seasonal pieces stay compact. */
.hero-motion video{width:100%;height:auto;max-height:none;background:#00543e}
.seasonal-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
@media(max-width:750px){.seasonal-grid{grid-template-columns:1fr}}

.political-messages{margin-top:60px;padding-top:40px;border-top:1px solid #56637a}.political-messages h3{margin:0;font-size:clamp(30px,3.5vw,48px)}.political-message-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.political-messages .reference-note{color:#c5c2b6}.hero-motion .animation-caption{gap:18px}.hero-motion .motion-toggle{flex-shrink:0}@media(max-width:750px){.political-message-grid{grid-template-columns:1fr;gap:28px}.political-messages{margin-top:40px;padding-top:30px}}
.political-message-grid .zoom{padding-bottom:40px}.political-message-grid .zoom:after{bottom:0;right:0}

/* Shared image-panel baseline for the first supporting pair. */
.campaign-film{border-top:0;margin-top:40px;padding-top:0}
.supporting-pair{grid-column:1/-1;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px}
.supporting-pair .supporting-card{display:flex;flex-direction:column}
.supporting-pair figure{margin-top:auto}
@media(max-width:750px){.supporting-pair{grid-template-columns:1fr;gap:38px}}

/* Political opening and varied campaign applications. */
.hero-campaign{margin-top:38px}.hero-campaign img{width:100%;height:auto}.seasonal-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.holiday-motion .animation-caption{align-items:flex-start;gap:12px;flex-wrap:wrap}.holiday-motion .motion-toggle{flex-shrink:0}@media(max-width:750px){.seasonal-grid{grid-template-columns:1fr}}

/* Overview typography follows the UNDP case-study reference. */
#brief h2{font-size:clamp(34px,4.7vw,70px);line-height:1.05;letter-spacing:-.05em;font-weight:600}
#brief p.lead{font-size:23px;line-height:1.5;margin-top:0}
@media(max-width:750px){#brief p.lead{font-size:19px}}

/* Original campaign film, played on demand with native controls. */
.campaign-player{margin:30px 0 22px}
.campaign-player video{width:100%;height:auto;aspect-ratio:16/9;max-height:none;object-fit:contain;background:#112343}

/* Phones: no text under 11px. */
@media(max-width:620px){.eyebrow,.hero-photo figcaption,.metadata b,.motion-row .eyebrow,.back,.topline,.index{font-size:11px}}