Roshni Vasudevan

Senior Digital Designer

• Promoted from Senior Graphic Designer to Senior Digital Designer.
• Created brand materials, targeted email campaigns, rich media graphics, and animations, maintaining visual consistency across marketing channels.
• Applied responsive design principles to digital materials and executed email campaigns using Salesforce Pardot.
• Collaborated with senior leadership and project managers to translate business needs into design solutions; guided junior designers.

Art Director (Senior Designer)

• Developed visual campaigns spanning print advertising, online advertising, and social media, collaborating with copywriters and other departments on creative concepts.
• Managed a design team, provided creative feedback, and oversaw delivery; presented work to clients and managed revisions.

Graphic Designer Intern

• Sole designer of the Funding Compendium 2021, developing publication layouts, charts, maps, and an information design system.
• Contributed design work to 20 pages of the Gender Equality Strategy - 2020 Annual Report, in collaboration with Shangning Wang and Pragya Mahendru.

Senior Graphic Designer

• Designed brochures, websites, and promotional materials; developed concepts with art directors, guided junior designers, and presented work to clients.