Roshni Vasudevan

Senior Digital Designer (promoted from Senior Graphic Designer)

• Promoted Lamar’s political advertising services through web, billboard, email and video graphics; supplied animation notes to the video team.
• Typical week: about 7 industry-targeted email headers with animated footers, 3 social graphics and 10-15 additional local-office requests.
• Created reusable email layouts and Social Savvy templates, enabling junior and other designers to update session text while preserving the established design.
• Guided 3-4 interns and junior designers through weekly reviews of hierarchy, typography, spacing and brand standards before director approval.

Senior Designer

• Designed Carmella’s first desktop and mobile website with developer collaboration; the homepage launched in 2022.
• Developed or adapted social, digital and print concepts across concurrent projects; presented to clients or coordinated revisions through account managers.

Graphic Designer Intern (part-time)

• Delivered the 35-page Funding Compendium 2021 in 4 weeks as sole designer, including stakeholder feedback and final revisions.
• Contributed design to 20 pages of the Gender Equality Strategy - 2020 Annual Report, incorporating feedback from collaborating designers.

Senior Graphic Designer

• Created Thirigi’s illustration, packaging, print and website designs used by the brand; directed social design and reviewed one junior intern’s work.
• Art directed weekly Hashi shoots, planning mood boards and setups with the photographer; edited imagery and created published social content and animation.