Making information
mean something.
Publication & information design
Two reports. Two distinct contributions.
Hello, I’m Roshni. / Senior designer
Work that
works.
Made to mean something.
Designed to make you look.
Work that works / Why the work works
Design with a purpose.
Work that works starts with a problem worth solving. Across brand, editorial, digital and art direction, I connect visual character with clear communication—creating work with a purpose beyond its first impression.
Selected work
Making information
DARE TO DAREAirwalk / Dare to Dare
A bold new world for an adventurous spirit.
Brand strategy & identity
Educational rebrand · 2021
Explore project ↗Carmella’s
A welcoming digital home for a local favorite.
Website design · TargetMarket · 2022
Explore project ↗Thirigi
A botanical world, from product to screen.
Art direction · Digital content · Jxtapose
Explore project ↗Hashi
From the first mood board to the final feed.
Art direction · Social content · Jxtapose
Explore project ↗Elevating Women in Type
A platform for the women behind the letterforms.
Visual identity · Digital experience
Explore project ↗For a Better Future
A shared visual language for change.
Conference identity · Editorial · Digital
Untapped
Local Travel
A brand experience built around the joy of discovering somewhere new.
Brand identity · Digital · Packaging
Explore project ↗
Behind the work
Good design.
A little personality.
Hello, I’m Roshni.
I’m a senior designer working across brand identity, editorial, digital design and art direction. My experience spans Lamar Advertising, TargetMarket, UNDP and Jxtapose—from publications and websites to digital campaigns and shoot-to-social content.
Toolkit
- Photoshop
- Illustrator
- InDesign
- Figma
- After Effects