A Dream State.
Now You See Me.
Typography, photography, poster design and trailer creation · Roshni Vasudevan
Type ExperimentsType as a
starting point.
Explore typographic form through the idea of a dream state, then translate the experiments into three movie posters and a trailer concept for Now You See Me.
Make the letters
behave differently.
I tested how type could interact with liquids, paper, bubbles, shadows, projected light, and smoke. After several weeks of experimentation, smoke became the strongest direction: its shifting forms connected the letterforms to the film’s atmosphere of illusion.
Now you see it.
Now you don’t.
The poster series and motion experiments carry that smoke-and-type relationship across static and moving formats. The project documents the progression from material studies to a focused visual direction.
Experiment.
Develop. Apply.
Educational design concept by Roshni Vasudevan. I created all work shown, including the typographic experiments, photography, posters and trailer. The trailer’s music track is the only externally sourced element. This is a conceptual film campaign, not an official commission.