Sunset Tea.
Letters into patterns.
Typography & packaging design · Roshni Vasudevan
Type ExperimentsType as a
starting point.
Develop typographic experiments into a visual system for a tea packaging concept.
For the Type Experiments assignment, we began with a Chinese poem and its translation as the starting point for typographic exploration. I explored its letterforms as images, structures and repeat patterns.
From letterforms
to surface patterns.
After experimenting with different letterforms through repetition, overlap and scale, I developed those that offered the most possibilities for pattern-making. The resulting shapes suggested flowers and tea leaves, inspiring the Sunset Tea packaging concept.
One family.
Three variations.
Black surfaces and gold motifs connect the tea range. Green, red and golden-yellow bands distinguish Jasmine, Hibiscus and Original Tea while keeping the layout consistent.
Experiment.
Develop. Apply.
Design by Roshni Vasudevan for an academic typography project. Packaging and product applications are presented as concepts and mockups; commercial production is not claimed.