For a
better future.
Change begins with a step.
A visual system built to move forward.
One conference.
A shared direction.
A conference identity concept spanning promotion, the event environment and the attendee’s program.
The assignment was to design materials for a real or hypothetical design conference. The required system included a poster, direct-mail piece, program, Zoom background, and website and mobile concepts. I chose Changemakers in Action, developing a visual direction around its themes of sustainability, social justice, innovation and diversity.
Small steps.
A bigger movement.
The concept pairs the conference’s key themes with a stepped typographic effect. Repetition and an ascending rhythm express the idea that moving in the right direction, one step at a time, can lead to a better future.
Finding the direction
Keep the movement.
Keep the words legible.
I explored several concepts and layouts before arriving at the stepped typography. The early directions were not resolving the idea, so I continued revising. Once the stepped effect emerged, the hardest part was retaining its character while keeping the words legible across the applications.
Earlier explorations
The selected direction
One step at a time.
In the right direction.
Make the message
part of the place.
The poster introduces the conference, the stage carries its identity into the venue, and the information-booth signage marks a point of help. These mockups show how the same typographic motif changes scale across different event touchpoints.
From the conference idea
to the day’s program.
The publication moves from an expressive cover to introductions, speaker biographies and the program. The spreads below show the relationship between the repeated headline motif and the smaller text needed to plan a conference visit.
Explore more publication spreads +
The same energy.
A new dimension.
The digital concept follows three attendee tasks: understand the event, browse the program and learn about a speaker. The landing page carries the campaign identity; schedule and profile screens provide the next level of detail.
Explore desktop detail views +
From first impression
to the next session.
Selected app screens translate the same visual system into a compact format.
Explore the remaining app screens +
One motif.
Different information needs.
Repeated, stepped typography links the poster, publication and digital concepts. Its role shifts across the project: a large visual statement in promotion, then a framing device alongside the program and speaker information.
Explore more workA connected system.
A forward-looking identity.
The presentation includes promotional and venue mockups, a conference publication, and website and app screens. Together, they demonstrate the reach of the stepped-type identity across an event concept.
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