Thirigi / Illustration, packaging & digital designWork at Jxtapose

Back to
the roots.

THIRIGI

A botanical world.
From product to screen.

Role: Design and direction at Jxtapose
Decision: Hand-drawn botanicals across packaging and digital
Delivery: Brand-used applications; junior designer guided and reviewed

Thirigi product collection arranged against green foliage — Thirigi / The product family

01 / The project 02 / A botanical language 03 / Into the feed 04 / On screen

01 / The project

Rooted in nature.
Made to be discovered.

At Jxtapose, I developed Thirigi’s botanical illustrations, packaging, print pieces, website layouts and social content around its existing logo. I also directed and reviewed junior designer Prabakaran’s social post designs. The brand used the resulting applications.

The brief was to preserve the brand’s raw, earthy feel. Its “Back to the roots” tagline informed my choice of hand-drawn botanical illustrations. The brand supplied the existing logo and product photography; I developed the visual language across packaging, print and digital applications.

ClientThirigi

StudioJxtapose

My contributionIllustration · Packaging · Website design · Art direction · Social content

Starting materialsExisting logo and photography supplied by the brand

UsePackaging, print, social content and website used by the brand

02 / A botanical language

Let the ingredients
tell the story.

I chose hand-drawn botanical illustrations to express “Back to the roots” and retain the raw, earthy character the client wanted. The linework continues through labels and patterns, while colored panels distinguish individual products.

The packaging challenge

Show the ingredients.
Keep the label readable.

The brand wanted every ingredient represented through illustration on each product’s label, giving customers a visual cue alongside the written ingredient list. The challenge was to fit those drawings into limited label space while keeping the product name, formulation and essential information readable.

Botanical line drawings of coconut, hibiscus, watermelon and other ingredients — Ingredient illustration / The visual vocabulary

Flat Thirigi face mist label with botanical linework and a red product panel — Packaging detail / Face mist

One family.
Different formulations.

The packaging keeps kraft textures and black botanical linework consistent, while the ingredient combinations and colored product panels distinguish formulations. The pattern carries the same drawings into a repeatable graphic treatment.

Repeating botanical pattern in pink, yellow and black on a kraft background — Botanical pattern / Color and repetition

Flat Thirigi capsule label with botanical linework and a charcoal product panel — Packaging detail / Capsules

Shared illustration language
Botanical linework connects ingredient drawings, label artwork and the repeating pattern.
Product distinction
Colored panels separate product names and formulations from the surrounding illustration.
Brand continuity
The supplied logo remains visible across the labels, supported by a consistent material and graphic treatment.

View supporting brand applications

Thirigi business card presentation — Brand application / Business cards

Thirigi welcome card with botanical border — Brand application / Welcome card

04 / On screen

The same world.
A different format.

The website presentation carries the botanical direction into a product-led experience. Leaf photography introduces the brand, while product grids bring the packaging and ingredient imagery into browsing pages.

Leafy homepage, detail from the original Thirigi website presentation — Homepage / Detail from the original presentation.

Introduce the brand.

The homepage uses dense leaf imagery and a restrained green palette to introduce the botanical direction.

Bath and Body product grid and category filters, detail from the original Thirigi website presentation — Product browsing / Detail from the original presentation.

Bring the range into view.

The category page places the product family in a consistent grid, with filters alongside it. Packaging and ingredient imagery carry the visual language into the browsing experience.

View the complete website presentation

Thirigi website presentation showing leafy homepage, typography, palette and product grids — Website presentation / Homepage and product browsing

Project credits

Illustration, packaging, website design, art direction, image editing & social content: Roshni Vasudevan
Social post design: Prabakaran · Junior design intern, under my direction and review
Logo & photography: Supplied by the brand
Studio: Jxtapose · Client: Thirigi

The delivered work / Used by the brand

From illustration
to application.

The brand used the packaging, supporting print pieces, social content and website. Together, these applications carried the hand-drawn botanical language from the product range into its digital presence.

Explore more work

More work at Jxtapose

Hashi. An appetite for attention. ↗

Back tothe roots.

Rooted in nature.Made to be discovered.

Let the ingredientstell the story.

Show the ingredients.Keep the label readable.

One family.Different formulations.

Natural ingredients.A colorful presence.

Set the direction.Refine the details.

Ingredientsin motion.

The same world.A different format.