Back to
the roots.
THIRIGI
A botanical world.
From product to screen.
01 / The project
Rooted in nature.
Made to be discovered.
Thirigi’s “Back to the roots” idea brings plants and ingredients to the foreground of a wellness brand.
Created at Jxtapose, this collection connects product imagery, botanical graphics, packaging, and digital content. I designed the botanical illustrations, packaging, supporting print pieces and website layouts, and developed photography mood boards, directed shoots and edited imagery. I also created and published social content with support from my junior design intern, Prabakaran. The logo had already been developed by the brand.
02 / A botanical language
Let the ingredients
tell the story.
Fine botanical linework, earthy packaging, and a leaf-led identity connect the product family. Color distinguishes individual ingredients while a shared visual language carries across bottles, cartons, and digital compositions.
One family.
Different formulations.
Kraft textures and black linework give the packaging a common foundation. Colored product panels and ingredient arrangements differentiate the range.
View supporting brand applications
04 / On screen
The same world.
A different format.
The website presentation carries the botanical direction into a product-led experience. Leaf photography introduces the brand, while product grids bring the packaging and ingredient imagery into browsing pages.
Project credits
Illustration, packaging, website design, art direction, image editing & social content: Roshni Vasudevan
Social media design support: Prabakaran · Junior design intern
Logo: Existing logo supplied by the brand
Studio: Jxtapose · Client: Thirigi
Make every touchpoint feel related.
Botanical linework ties the product range together, while colored panels distinguish ingredients and formulations. The illustrations continue into social content and website layouts, connecting the packaging with the digital work.
Explore more work that worksMore work at Jxtapose
Hashi. An appetite for attention. ↗
03 / Into the feed
Natural ingredients.
A colorful presence.
The social content introduces products and their ingredients through bright color, botanical illustration, and edited product imagery. Repeated shapes and compositions create continuity while each post has its own focus.
A change of pace
Ingredients
in motion.
A watermelon stop-motion piece extends the playful side of the content into a moving format.
Select play to watch.
View the complete social overview +