HASHI
An appetite
for attention.
From the first mood board
to the final feed.
- Role
- Shoot art direction, editing and social design
- Decision
- Preparation, existing props and a darker restaurant atmosphere
- Delivery
- Weekly shoots, published social content and original animation
01 / The brief
Make the food
worth following.
Hashi was a new Japanese restaurant in Hyderabad. The challenge was to make an unfamiliar dining experience feel exciting and inviting, encouraging people to visit and try the food.
At Jxtapose, I planned the setups, visual direction and mood boards for shoots held at a weekly cadence. I worked with the photographer during the shoots, edited imagery, and designed and published Hashi’s social content. Photographer Rahul Macherla captured the food photography. I also created the sushi animation. The social content shown here was published, connecting the shoot direction with the restaurant’s public-facing feed.
02 / Setting the direction
Plan the image.
Shape the mood.
I wanted the imagery to feel rooted in the actual restaurant. Showing the cooking process and using props already at Hashi helped introduce the experience through real details. The shoot brief combined food portraits, behind-the-scenes preparation and playful imagery to make the restaurant feel approachable.
- Product
Dark backdrops and focused compositions keep the finished dish central.
- Preparation
Hands and close-up actions show the craft behind the plate.
- Play
Bright backgrounds and graphic arrangements introduce a more playful register.
View the three original shoot-planning boards
Original shoot-planning boards. Reference imagery shown for creative direction; not presented as final Hashi photography.
03 / From brief to image
Texture. Color.
A closer look.
The finished imagery brings the food into focus: glistening sauces, delicate folds, and contrasting surfaces. Preparation shots bring the people and process into the same visual story.
I guided photographer Rahul Macherla toward darker images and edits that reflected Hashi’s cozy atmosphere. We used props already in the restaurant to keep the imagery connected to the place. In the Takrai chicken post, the dark platter and surface frame the food, with the name and brand placed in the open area above.
Behind the plate
Show the making.
Build the appetite.
Behind-the-scenes preparation was central to making the restaurant feel authentic and inviting. Showing the cooking process gave people a way into an unfamiliar cuisine, alongside the finished dishes they could order.
Project credits
Art direction, image editing, social design & animation: Roshni Vasudevan
Photography: Rahul Macherla
Studio: Jxtapose · Client: Hashi
Direction, photography
and a finished feed.
The photographs, social layouts and sushi animation became published content for Hashi. The client loved the work. The project brought the restaurant’s food, preparation and cozy atmosphere into a consistent social presence.
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Thirigi. Back to the roots. ↗
04 / Into the feed
One restaurant.
More than one story.
Image selection, editing, and graphic treatments carried the shoot direction into social posts. Food portraits, preparation imagery, and motion created variety within a recognizable feed.
A little movement
Give the food
a playful side.
I created this sushi animation to bring a playful change of pace to the published social content.
Explore the full social overview +